At half past twelve today, Yarmouth coastguard received a 999 call from a member of the public whose dog had gotten itself into trouble on the cliffs at West Runton.
http://nds.coi.gov.uk//content/detail.aspx?NewsAreaId=2&ReleaseID=412983&SubjectId=8
seen at 00:53, 7 April in Adjudicators Office News - national.