I have just read the RA's report.  It, together with other CRC reports, helps, very effectively, to show just how much work the staff at the CRC have done, and are doing.  Overall, very impressive 'outputs' for a relatively small organisation.  One thing in the RA's report did, however, catch my eye: the reference to the Rural Advocate 'brand'. Frankly, this jars, as it both appears to emphasise the primacy of an individual, rather than reflect the whole (i.e. the staff), and also because the use of the word, brand' seems wholly inappropriate.  To judge from the organisation's work, and the achievements of its people, I am willing to assume that the CRC is about rural advocacy, not the Rural Advocate.  Others with axes to grind may not be so  supportive in their comments.

http://www.ruralcommunities.gov.uk/items/3457