UK Trade and Investment (UKTI) are running a ‘Fundamentals for Success in the US Market’ business programme. This is supported by the Ellis Goodman Foundation. It being held at the Kellogg School of Management in Illinois, one of the most distinguished business management schools in the US.
Purpose of the programmeThe programme will run from 4 to 9 October 2015, inclusive. As the world’s largest economy, the US is an attractive market for UK MSBs. However, the US market is complex because of its size and diverse geography.
The UKTI US Scholarship offers UK-based MSBs which are ready to export to the US a unique opportunity to complete a 5 day programme. It’s been created to identify the main issues and actions UK MSBs must consider to enhance their presence in the US. It helps businesses develop an effective long term strategy and trading relationships in this challenging, dynamic and rewarding market.
What is providedThe content is broad yet practical. It includes interaction with US based business experts and experienced practitioners.
Subjects covered include:
negotiating practices and styles in the US economic, legal and regulatory environments in the US developing strong business networks building a compelling brand technology, social media and mobile marketing selecting and managing channel partners Who should applyPlaces will be awarded to those candidates and companies best placed to take advantage of this significant opportunity. The programme is specifically aimed at senior level representatives from UK exporting MSBs with the resources and strategy in place to apply themselves to the US market.
People attending the course have to be in a position to direct and influence the strategic decision-making process for their company’s US business plan. They will also need to make the commitment to attend briefing meetings and the whole of the course.
CostThe cost of tuition and accommodation whilst at the Kellogg School is included in the offer. Flight costs, accommodation and other expenses are not included.
How to ApplyComplete the application form (MS Word Document, 203KB) and send it to: uktiwebinars@ukti.gsi.gov.uk. The closing date for applications is Thursday 25 June 2015.
Shortlisted applicants will be invited for interview in July at the UKTI office in London. UKTI will host a briefing for successful applicants in August.
Contact UKTIIf you would like further details of the US Scholarship Programme, or have any questions about the application process, please contact Colin Baron, Tel +44 (0)2072154796, Email colin.baron@ukti.gsi.gov.uk.
Local copy of US_SCHOLARSHIP_PROGRAMME_2015_APPLICATION_FORM.doc
https://www.gov.uk/government/news/us-scholarship-programme-2015
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